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NEW MOMMY & ME MATINEES
MAKE IT OK TO CRY IN MOVIE THEATERS
Digiplex Rialto Theater of Westfield Introduces Digital Cinema Matinees for
Moms, Dads and Other Caregivers
WESTFIELD, N.J. (March 16, 2012) –A lot changes when you have a child. But one thing that parents won’t need to sacrifice is enjoying a first-run Hollywood film in a movie theater. Starting April 11, 2012, the Digiplex Rialto Theater of Westfield will begin new “Mommy & Me” digital cinema matinees every Wednesday. Mothers, fathers and other caregivers are invited to bring their children for showings specially tailored to viewing movies with an infant in the next seat or on your lap.
The sound is lower to protect sensitive ears, the lights will be a bit brighter, there’s valet “parking” for strollers in the lobby, and changing stations are located in the restrooms.
Each Wednesday Mommy & Me matinee will be a choice of the same six first-run Hollywood productions playing that evening, but for a matinee price of $8.50 (children under two are free). Doors open at 11:45 a.m. with movies scheduled between 12:20 p.m. and 12:45 p.m. (check www.digiplexdest.com for exact times).
“We think this gives new meaning to the words ‘baby pictures,’” says A. Dale “Bud” Mayo, Digiplex Destinations chairman/CEO.
“During these special matinees, our customers shouldn’t be embarrassed if their child starts to wail or fidget. Crying is allowed and nursing will be commonplace. The movie will still be louder than any grunting or fussing.
“Besides, they’ll be surrounded by a sympathetic audience – a room full of understanding parents and caregivers,” Mayo said.
The Digiplex Rialto Theater is located at 250 East Broad Street in Westfield, N.J. For more information: www.digiplexdest.com. Tel. 908 232 1288.
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About Digital Cinema Destinations Corporation
Founded in 2010 and headquartered in Westfield, N.J., Digital Cinema DestinationsCorporation is dedicated to transforming movie theaters it operates into interactive entertainment centers. Operating under the brand name, “Digiplex Destinations,” DCDC will provide consumers with uniquely satisfying experiences, combining the full promise of digital technology with engaging, dynamic content that far transcends traditional cinematic fare. DCDC customers will enjoy live sports events, concerts, conferences, operas, videogames, auctions, fashion shows and, on an ongoing basis, the very best of first-run movies. DCDC is a privately held corporation. For more information, visit www.digiplexdest.com, @digiplexdest on Twitter or on Facebook at www.facebook.com/DigiplexDestinations.